Remington College created the 3 Lives campaign to recruit new minority blood donors and raise awareness of blood disorders. Minority donors – particularly African American donors – are in high demand because they provide blood with unique antigens that are vital for patients with sickle cell disease and other blood disorders.
According to the Sickle Cell Disease Association of America, more than 2.5 million people carry the sickle cell trait in the U.S. – mostly African Americans. 80,000 people in the U.S. have sickle cell disease, and 1,000 babies are born with sickle cell each year.